Sunday, September 1, 2013

Week 8 EOC: Phileas Fogg Adventure

On my 80-day trip to drink alcohol from every country, I kept hearing rumors of a potent drink known to Chinese locals as Baijiu. I made a point to visit China immediately. Upon arriving in China, I was eager to indulge myself in the liquor known as the “white wine”. After tying up my air balloon, I quickly walked into the nearest watering hole. As I asked the barkeep for Baijiu, he simply laughed and served me water. I then politely returned the glass of water and made sure to clarify what it was that I desired. Noticing the obvious language barrier, I made sure to order the drink speaking slowly and loudly. The bartender snapped at me and said, “You fool, I speak English!” Feeling foolish, I apologized and extended my hand sincerely. The bartender then exclaimed, “You are not worthy of tasting the “white spirit”. He continued to explain that in order for me to be worthy of sipping the legendary Baijiu, I must first defeat the “Brotherhood of Baijiu” in a dangerous tournament. Never one to back down from a challenge, I eagerly accepted the terms of my fate. The “Baijiu Brotherhood” was made up of local bartenders and farmers who created the drink. This dangerous tournament consisted of a six round bracket of a deadly game known as “Chinese Checkers”! Simply known to the locals as “checkers”. I prepared for this tourney unaware of the dangers involved. Turns out, the “Brotherhood of Baijiu” was not that good at checkers as they made it seem. Probably because they were all hopped up on their own stuff. I was determined to join them! After walking through this challenge, I planned to stumble out of this establishment. The delightful barkeep served me a shot of the “white wine” explaining that one shot would be all I needed. As I lifted the shot glass, the bartender wished me a good night. Not realizing what he meant, I took the shot straight. Feeling the immediate effects, I was visited by a white, and somewhat intoxicated dragon. Baijiu, as he introduced himself, offered to take me out to party as I was finally deemed worthy of his presence. We ended up in a massage parlor with many beautiful, well-endowed women. All I can remember is waking up with my head in a bowl filled with crushed fortune cookies and ripped pieces of fortunes reading, “Fortune Nookies”.


Wednesday, August 28, 2013

Implementation Evaluation Control

Price

Promotion

In order to promote my snack, I would build a website for “Fortune Nookies” which would hold online raffles for a chance to win Phileas Fogg merchandise including t-shirts, hats, bumper stickers and even coupons for “Fortune Nookies”. Along with the webpage I would create a Facebook page where customers could find out where the nearest “Fortune Nookie” event would be held. I would also create an Instagram page where customers could snap and post pictures of their night out to highlight the fun in these fortune cookies. Another way to promote this product and create a community amongst the consumers would be a youtube page where consumers could create their own commercials or radio ads to air similar to Doritos during the SuperBowl. I would also establish a working relationship with sports leagues such as the UFC. Considering, the UFC is sponsored by Bud Light I would also be able to partner up with the alcohol company as well.

https://soundcloud.com/gangster_twist/fortune-nookies

Distribution


To distribute my product, I would partner up with a beer, snack, or beverage company such as Pepsi, Coors, or Frito Lay to deliver my product to customers on their route. Possibly being able to advertise “Fortune Nookies” on the delivery truck being a constant visual to consumers while on their way to work. Also, I would have the cookies delivered to sports bars and strip clubs. Deliveries to bars and strip clubs would come along with the alcohol each time the club or bar needs to replenish their stock.   

Product